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Partner Information
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Tourismuszentrum Mecklenburgische
Ostseeküste
( Mecklenburg Baltic Sea Coast Tourist Centre) |
- Regional marketing for Mecklenburg-Western Pomerania
- Nationwide travel service = travel agency
- Nationwide tour operator
- Agency for incentive trips
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| Range of Services |
- Conveying of the offers from service providers of the Mecklenburg Baltic Sea coast region & the landlocked country
=> Hotels, guest houses & private accommodation
=> Holiday flats and holiday homes
=> Ferry tickets to Scandinavia, trips on the Baltic Sea as well as sailing and fishing trips
=> Trips for wellness & health, sport and culture
=> Tickets for events such as the Mecklenburg-Western Pomerania Festival, Störtebeker, Vineta
- A complete service regarding holidays, conferences or group trips
- Development, marketing & sale of package deals
=> Linking various tourist services
- Nationwide agency for incoming travel
- Sale of the trip & information material on Mecklenburg-Western Pomerania
- Sale of products that are typical of the region
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| Target Groups |
- Individual travellers (booking on a spontaneous or a long-term basis)
- Conference/business clients
- School classes & youth groups
- Business travellers
- Societies/associations/clubs
- Coach companies/tour operators
- International holiday traffic
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| What does the guest need a nationwide tourist centre for? |
What information does the guest not get from the Internet or from printed media?
- Holiday services first-hand
- Offers for people with special wishes
- Concert tours of Mecklenburg-Western Pomerania
- Event trips
- Conference meetings with a leisure programme that is typical of the region
- Class outing with a football competition
- Family trips with a programme
- Hunting trips
- Trips for disabled people or for people suffering from an allergy
- Individual bicycle tours with luggage service
- Incentive trip in a Trabbi (a famous car brand from former East Germany) car rally
- And much more
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| Locations |
1. Tourismuszentrum Kröpelin (Kröpelin Tourist Centre)
- Information + advice
- Product development
- Product marketing
- Product sales department
- Group tourism
- Conference tourism
- Non-package tourism
2. Visitors’ centre on the A19 Motorway
- Non-package tourism
- Information + advice
- Product marketing
- Spontaneous bookings
- Sale of travel items
- Presentation of service providers
3. Visitors’ centre on the A20 Motorway
- Non-package tourism
- Information + advice
- Product marketing
- Spontaneous bookings
- Sale of travel items
- Presentation of service providers
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| Co-operation partners |
| Private-sector service providers |
E.g. hotels, guests houses, holiday complexes, accommodation services, diving & sailing schools, event trips participants, tour operators for bicycle tours and concerts, horse riding schools, fishermen, hunters
Traditional craftsmen
such as potters, artist blacksmiths, glassblowers etc. |
| Public institutions |
E.g. museums, theatres, galleries, exhibitions |
| Local and municipal institutions |
Such as health resort administrative authorities for the Baltic seaside resorts
Tourist information centres for the cities of the administrative districts etc. |
| Regional institutions |
Board of management activities within Verband Mecklenburgische Ostseebäder e.V. ( Mecklenburg Baltic Seaside Resorts Association Ltd.)
Member of Regionalverbund Kühlung-Salzhaff (Kühlungsborn regional saline lagoon association) |
| Nationwide Institutions |
Tourismusverband Mecklenburg - Vorpommern e.V. (Mecklenburg-Western Pomerania Tourist Association Ltd.)
Festspiele Mecklenburg - Vorpommern (Mecklenburg-Western Pomerania Festival)
Musiksommer Mecklenburg-Vorpommern (Mecklenburg-Western Pomerania Summer of Music) |
| Co-operation partners throughout Germany |
E.g. tour operators, coach travel companies, agencies for incentive trips |
| International co-operation partners |
E.g. DZT - Deutsche Zentrale für Tourismusreiseveranstalter und Busunternehmer aus Skandinavien und Niederlande (German headquarters for tour operators in the tourist business as well as owners of coach companies from Scandinavia and the Netherlands |
| Customer friendliness |
- 1 contact regarding holidays in Mecklenburg-Western Pomerania
- 3 locations in Mecklenburg-Western Pomerania
- Extensive regional knowledge
(in contrast to call centres)
- Open daily, even at the weekend
- Customer-friendly opening hours (service from 8:00 – 20:00 hours)
- Individual made-to-measure travel offers
- Quick and economical booking
- Comfortable searching and booking of accommodation available in Mecklenburg-Western Pomerania according to selection criteria chosen by the guest
=> via the Internet
=> via telephone
=> via fax
=> via E-mail
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| Effective use of the Internet |
TMO ( Mecklenburg Baltic Sea Coast Tourist Centre) provides a presentation for itself and its partners in the nationwide information systems
=> Extensive information on the travel area
=> Presentation of performances & service
=> Definite travel offers
=> Up-to-date last-minute offers
Making contact is straightforward and immediate for clients
Option for on-line sale or reservation via:
Data base of accommodation in Mecklenburg-Western Pomerania |
| Internal marketing |
- Working with the press regarding Mecklenburg-Western Pomerania
- Regular newsletters on topicalities & trends
- Information and booking system nationwide
=> Mecklenburg-Western Pomerania can be booked on-line
- Canvassing & advising of partners
- Participation in workshops, conferences regarding a nationwide tourism
- Co-operations
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| External marketing |
- Working with the press
- Booking system on a nationwide basis
- Direct mailings
- Information trips for journalists
- Advertisements in the daily press & specialist publications
- Public relations work
- Promotional media
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| Mecklenburg-Western Pomeranian on-line information and booking system |
- Electronic system for information and booking for Mecklenburg-Western Pomerania on a nationwide basis
=> Data base of tourist products in Mecklenburg-Western Pomerania
- Extensive network of sales partners = cross-selling
=> At the moment, there are 13 booking offices throughout Mecklenburg-Western Pomerania
=> There are about 700 service providers in the system
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| Advantages for service providers |
- 1 co-operation agreement with TMO = 1 contact in Mecklenburg-Western Pomerania
=> TMO = regional booking office in 2 or 3 locations
=> There are about 10,000 customer enquiries (70% via e-mail or via the Internet)
=> The bookings turnover in 2001 was about DM 3.7 billion
=> Extensive network of sales partners = cross-selling
=> The extent of the offer increases its attractiveness for the guests
Costs
=> There is no enrolment fee
=> There is no fixed membership fee
=> Remuneration only with success, that means at the moment of booking
=> Commission = 15% plus VAT
=> There is no fixed booking fee for the on-line business
=> TMO bears the costs
- Allocation & release of your offers
=> Marketing and presentation of your offer on the Internet
=> All agents in the system and travel agencies throughout Germany can immediately offer available properties
=> Internet users can immediately book available properties themselves
- Entry & maintenance of the offers from service providers
=> Admission to the booking system by TMO once only
=> There is a contact available daily for up-to-date alterations
=> The service provider can always stop the offer or book it for him or herself
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| We are interested in a co-operation, please call us! |
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